Privacy Policy
This policy explains what personal information Racing Analytics collects, why it is used, who it may be shared with and the rights available to you.
Last updated: 24 July 2026
1. Who we are
Racing Analytics, trading as Racing Analytics, is the controller responsible for the personal information described in this policy.
Trading name: Racing Analytics
Company number:
NOT APPLICABLE
Privacy email:
INFO@RACINGANALYTICS.CO.UK
ICO registration number:
NOT APPLICABLE
You can also contact us through our Contact page.
2. Who this policy applies to
This policy applies to visitors to racinganalytics.co.uk, prospective customers, trial users, members, former members and people who contact us or receive authorised communications from us.
Membership is intended for adults aged 18 and over. We do not knowingly offer membership to children.
3. Information we collect
3.1 Identity and contact information
- name;
- email address;
- mobile number supplied for WhatsApp or service notifications;
- username and account identifiers; and
- business or postal address where required.
3.2 Membership and transaction information
- selected membership level;
- trial, renewal and cancellation dates;
- payment status and limited transaction references;
- amounts paid, refunds and failed-payment information; and
- records of terms accepted at checkout.
3.3 Communications and support information
- emails, contact-form submissions and support requests;
- complaints and cancellation requests;
- communication preferences; and
- service messages sent through email or WhatsApp.
3.4 Technical and usage information
- IP address and approximate location derived from it;
- browser, device and operating-system information;
- login, security and error logs;
- pages viewed and interactions with the website;
- cookie identifiers and consent choices; and
- member-dashboard and report-access activity.
3.5 Information you choose to provide
You may provide additional information when contacting us. Please do not send unnecessary sensitive personal information through ordinary contact forms, email or WhatsApp.
4. How we obtain information
We obtain information:
- directly from you during registration, checkout or contact;
- automatically when you use the website or member area;
- from Stripe and other payment providers;
- from WordPress, Paid Memberships Pro and connected service providers;
- from email, WhatsApp and customer-support platforms; and
- from fraud-prevention, security or identity-verification services where necessary.
5. Why we use information and our lawful bases
| Purpose | Information used | Principal lawful basis |
|---|---|---|
| Create and administer an account | Identity, contact, login and membership information | Performance of a contract |
| Provide reports, archives and member services | Account, membership and service-use information | Performance of a contract |
| Process payments, renewals, refunds and cancellations | Membership, payment-status and transaction information | Performance of a contract; legal obligation |
| Send essential account and report notifications | Email, mobile number, account and membership information | Performance of a contract; legitimate interests |
| Respond to enquiries, complaints and support requests | Identity, contact and communication information | Contract; legitimate interests; legal obligation |
| Protect accounts and prevent fraud or misuse | Identity, transaction, technical and security information | Legitimate interests; legal obligation |
| Maintain accounting, tax and legal records | Transaction, identity and contract information | Legal obligation; legitimate interests |
| Improve the website and service | Usage, device, feedback and aggregated information | Legitimate interests; consent where required for cookies |
| Send optional marketing | Contact details and communication preferences | Consent, or legitimate interests where legally permitted |
5.1 Legitimate interests
Where we rely on legitimate interests, those interests may include operating and improving the service, securing accounts, preventing misuse, understanding service performance, maintaining records and defending legal claims. We consider the impact on your rights before relying on this basis.
5.2 Consent
Where processing depends on consent, you may withdraw that consent at any time. Withdrawal does not affect processing that was lawful before consent was withdrawn.
6. Service notifications and marketing
We may send necessary messages about registration, payments, security, report availability, membership changes, service interruption or cancellation. These operational messages are part of administering the service and cannot always be opted out of while an account remains active.
Optional promotional messages are treated separately. You can opt out through the unsubscribe method provided or by contacting INFO@RACINGANALYTICS.CO.UK.
A mobile number supplied for WhatsApp report notifications will not automatically be used for unrelated marketing unless there is an appropriate lawful basis and the necessary choice has been provided.
7. Cookies and analytics
The website may use essential cookies for login, account security, checkout, membership access and consent preferences. Non-essential analytics or marketing cookies should be used only in accordance with your consent choices where consent is required.
Details of the cookies and tools currently used should appear in our Cookie Policy and cookie-consent interface.
8. Who we share information with
We may share relevant information with trusted service providers where necessary to operate the business, including:
- Stripe and other payment-service providers;
- website hosting, security and backup providers;
- WordPress and Paid Memberships Pro service providers;
- email-delivery and customer-support providers;
- WhatsApp or Meta where that communication channel is used;
- analytics and cookie-consent providers;
- accountants, professional advisers and insurers;
- banks, auditors and fraud-prevention providers; and
- regulators, law enforcement or courts where legally required.
Insert or maintain an internal record naming the actual suppliers, the information shared with each and the relevant contract or data protection terms.
We do not sell personal information.
9. International transfers
Some suppliers may process information outside the United Kingdom. Where personal information is transferred internationally, we use an applicable legal mechanism, such as UK adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses, or another lawful safeguard.
Contact us if you would like more information about safeguards relevant to your information.
10. How long we keep information
We keep personal information only for as long as reasonably necessary for the purpose collected, including legal, accounting, security and dispute-resolution requirements.
| Record | Proposed retention period |
|---|---|
| Active account and membership records | For the life of the account |
| Contract, payment and tax records | Generally six years after the relevant transaction or end of membership |
| Support requests and complaints | Generally two years after resolution, longer where a legal claim may arise |
| Security and access logs | Generally up to 12 months unless needed for an investigation |
| Optional marketing records | Until consent is withdrawn or the information is no longer needed, with a minimal suppression record retained |
| Cookie and consent records | As stated in the Cookie Policy and consent platform |
These periods must be checked against your actual systems and legal obligations before publication. Information may be retained longer where required for a dispute, legal claim, fraud investigation or regulatory requirement.
11. Security
We use reasonable technical and organisational safeguards appropriate to the nature and risk of the information. These may include access controls, strong authentication, encryption in transit, software updates, backups, monitoring and restrictions on staff or supplier access.
No online service can guarantee absolute security. You should use a strong, unique password and contact us immediately if you suspect that your account has been compromised.
12. Your data protection rights
Depending on the circumstances, you may have rights to:
- be informed about the use of your information;
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of information;
- request restriction of processing;
- object to processing, including direct marketing;
- receive certain information in a portable format;
- withdraw consent where consent is relied upon; and
- raise concerns about automated decision-making, where applicable.
These rights are not absolute and exemptions may apply. To make a request, contact INFO@RACINGANALYTICS.CO.UK. We may need to verify your identity before responding.
13. Automated decision-making
Racing Analytics does not currently use personal information to make solely automated decisions that produce legal or similarly significant effects on members.
Security and payment providers may use automated tools to detect suspected fraud. Contact us if you believe an automated process has materially affected your account.
14. Complaints
Please contact us first so that we can try to resolve a privacy concern: INFO@RACINGANALYTICS.CO.UK.
You also have the right to complain to the UK Information Commissioner’s Office. Current contact and complaint information is available at ico.org.uk/make-a-complaint .
15. Third-party websites and services
The website may link to third-party websites or services. Their handling of personal information is governed by their own policies. Review those policies before providing information directly to them.
16. Changes to this policy
We may update this policy when our service, suppliers or legal obligations change. The latest version will be published here with its effective date. We will provide additional notice where a change materially affects how existing member information is used.
17. Contact us
Data controller:
Racing Analytics
Trading name: Racing Analytics
Telephone number:
01638 778004
Email:
INFO@RACINGANALYTICS.CO.UK
